Learn a technique that helps you get innovative and unique ideas in the market
If we search a little on the topic of obtaining innovative ideas, we find that creativity has an important and fundamental role in the history of mankind, for example: the importance of inventing the wheels that led mankind to invent horse-drawn vehicles and ... etc. for Peter Drucker, A science department flagship, he said: "All the huge innovations are surprisingly simple.
Topic contents
- What does innovation and creativity mean?
- What is the difference between creativity and innovation?
- Why is it important to come up with innovative ideas?
- Learn about Innovation Types
- How can you know that your idea is really innovative?
- What does the Creative Block or "creative ban" mean?
- Useful tips that help you a lot to get creative ideas
- 7 tools to help you enjoy more innovation
What does innovation and creativity mean?
There are many definitions of innovation, but in general, we mean by:
“Changing or creating new processes, inventing more effective products or materials that can solve problems in the marketplace.”
- We can consider beneficial ideas as a result of creativity, which in turn constitutes a prerequisite for reaching innovation. Not only can the creation of new and modern things be considered important, but also the application, implementation, exploitation and investment of all possibilities in a way that improves the quality and quality of what previously existed is also considered innovation. From the point of view of small businesses, innovation means learning about other technologies and employing thinking out of the ordinary, or out of the box, to generate value and stimulate important changes in society.
What is the difference between creativity and innovation?
The main difference between the two concepts is focus.
- Creativity means stimulating and encouraging the energies and potentials of the mind to give new ideas. This concept manifests and manifests itself in multiple ways, but transforms into one of the most unmeasurable pillars.
- And innovation is an absolutely measurable trait. It means introducing changes to relatively fixed systems. This concept is concerned with the work necessary to achieve an idea on the ground.
- Any company or organization can use this concept in applying its creative resources in order to develop planning for projects that provide the appropriate solutions and achieve the expected return to them.
Why is it important to come up with innovative ideas?
- In general, it is difficult to reveal a place or space where innovation is not considered necessary. Although there are some types and models of business that rely more on innovation than others, it is a necessary skill in every matter. Because of the advantages and benefits of innovation, here are some.
1- Innovation provides a competitive advantage
- One of the most important reasons that drive us to seek innovative ideas is the ability to win. Successful businesses are businesses that can maintain their functioning, services and products important to customer needs, and changes in market conditions. Innovation increases your opportunity to interact and discover new opportunities in the market.
2- It helps in obtaining innovative ideas in return on investment
- Increasing competitive advantage and continuous innovation usually result in profit growth. Although ROI measurement is a challenge for entrepreneurship, investing in changes is a good alternative to improving numbers.
3- Generating positive impacts on the culture of the organization
- Innovation is also beneficial to business culture, as it increases the ability to provide, improve competencies, capabilities, knowledge and skills. In addition, having innovative ideas helps generate the habit of continuous learning and personal and group development.
4- Creating innovative ideas that increases Productivity
- Technical developments help spur economic growth, and reduce production costs. In this sense, various automation solutions help reduce manual work, exposure to the same work more than once and also reduce errors. For example, you can use (projects manager) to distribute tasks, exercise oversight and prioritize businesses and jobs. You can rely on other ways to do this, but we recommend that you quickly start meeting specific requests. Depending on your needs and changes, you can update and modify at any moment, thus ensuring continued good productivity.
Learn about Innovation Types
- We can find innovation in many areas of life. Here are some of the types and areas in which innovation exists:
1- Product innovation
- This type of innovation includes product launches, as well as proposed changes to the design that other people have made before. Product innovation can also be related to the use of new materials or elements in the manufacture of an issue.
2- Service innovation
- Relates to all types of services that are provided, even if they are not sold effectively, such as: logistic services, customer response center, sales advice, phone calls, etc.
3- Business innovation
- This creativity talks about obtaining innovative ideas related to business and business models, and includes the difference that may occur in strategies, on marketing, production and supply chain, material or value generation, the subject of pricing and even the organizational structure that affects price setting.
4- Operations & Technology Innovation
- This type of innovation talks about updates that affect technology in the production processes of manufacturing materials, software, or even applications. We can consider that product innovation (the type we talked about previously), improvements in material quality or cost reduction usually go together and keep pace with the issue of innovation that touches on processes and technology.
5- Organizational Innovation
- Organizational Innovation covers the organizational structure of an organization or company. This innovation can happen in operations or in the field of management, for example. For this reason, new tools and equipment are being adopted to measure customer and customer satisfaction, improve operations or reduce costs.
6- Social Innovation
- In this type of innovation, its aim is not necessarily intended to be profit. Rather, the benefit of social innovation can reach the whole community, through innovation in education, reducing the prevailing level of poverty, justice and equality of opportunity, health and quality of life.
7- Environmental Innovation
- This innovation is also known as: eco-innovation, and it contributes to suggesting improvements to the surrounding environment or the environment around us. This mainly relates to environmentally friendly and environmentally friendly products, as well as to contributions aimed at protecting the environment or reducing waste that is harmful to it.
8- Technical Innovation
- This type of innovation uses technology to obtain new ways to improve the business path and business methods and methods, as well as improve the level of effectiveness and efficiency in the organization. There are some examples that include automating processes, developing technologies for the market, as well as applying technical practices to increase productivity.
9- Corporate Innovation
- We can frequently notice corporate innovation by making efforts that are appropriate in a team or organization. Institutional innovation reveals the way workers, the public or even another group interacts, organizing collaborative and joint research and development.
10- Marketing Innovation
- This type of innovation explores the development and application of new and practical practices and technologies that increase the effectiveness and efficiency of the marketing strategies that are adopted in an organization or company. Like other types, digital marketing or digital marketing is truly capable of providing a highly competitive advantage to a company or organization.
11- Value Innovation
- We mean with this type of innovation: improvements that are made to reduce production costs, and at the same time, distinguish the product on the market by removing and removing unnecessary stages or procedures in the production stage. In conclusion, we can consider that successful innovation requires thinking on a large scale, and imagining a complete set of possibilities and possibilities. It is also based on predicting the future, which cannot always be considered possible.
How can you know that your idea is really innovative?
- You can really discover if you have a really innovative idea or not, you can start collecting ideas and suggestions and then answer these questions:
- Can this be considered a simple solution to a simple problem?
- Will this idea make life easier for the people included in the idea?
- Of course, these questions can lead to some mistakes, but there are some points that can help you direct your decisions and put justifications and suggestions for the investments you are considering.
Then answer these questions:
- What suggestions could have a greater impact on business profits?
- What idea can really help you grow a business?
- Using this filter, classify your suggestions and ideas as follows:
- Little effect, medium effect, high effect
- After that, it is time to study the feasibility of the idea, evaluate the degree of difficulty of each of the ideas that you have, and ask yourself the following questions:
- How much does it cost to implement the idea in practice?
- How fast is that?
- How complex is the idea?
- Do I have the skills and competencies required to implement the idea?
- After testing the efficiency and effectiveness of each idea, you need to analyze the issue in depth. Regardless of the level of intelligence on which the solution is based, if this solution is not able to fix something important and has an impact on business, or an issue that directly affects people's lives, that solution will only be new news.
What does the Creative Block or "creative ban" mean?
- We all, in fact, at one point in time pass by what we call: a state of creative prohibition or a creative block.
“It is a period of time during which a person’s or team’s productivity decreases to low levels.”
- Unlike regular tasks, such as cleaning work done in homes and apartments, the creativity component tends to form sharp peaks and landing points on the productivity issue. The creative ban is not only limited to the corporate world, it also occurs with musicians, chefs, painters, writers and others. It is also not limited to a specific gender, race, experience or a certain level of salary. Rather it happens with everyone and for several reasons. Creativity represents the ability to relate ideas to each other, when we ask our brain for creativity and creation, it works to solve and process data, just as a person browses the papers of a book from books, to find specific useful information. As we know, this process is not always successful, but sometimes the speed and speed with which we suffer in our daily lives, stress and other things and causes greatly affect our capabilities to logical thinking and the mental trial of things and ideas. But, fortunately, there are some things you can do to activate and enforce this ban or cut that is happening to the brain, and you really start working with all inspiration. Continue reading this article to learn more details.
Useful tips that help you a lot to get creative ideas
1- Innovative Thinking
- When we talked about innovative thinking, we never wanted to say that traditional thinking is wrong. Rather, we mean by it the necessity of having an open minded reason and mind to succeed in your business, especially since everything in our days is going on with great speed. Innovation means doing things differently, and this can generate risks and uncertainties, and this can be considered, in the first place, a threat to successful business and business. Innovative thinking brings new ways to help in decision making.
2- Break the rules sometimes
- In order to be able to get innovative ideas it is indispensable to challenge all the rules and assumptions that govern the performance of matters and works. We cannot deal with business as we do with sports, which have rules that can never be broken. In the field of business and business, the entrepreneur, with a view to obtaining more opportunities, can work to create and find new ways to present products that customers desire by conducting studies and doing a lot of research.
3- Connect one idea to another
- We cannot consider that every new idea or developments necessarily turns into a new product or market-leading solution, right? But this never means that these ideas have no value or benefit. Here is a useful exercise that you can practice, try to link the facts and ideas that you get, and this may actually lead you to wonderful and smart ideas in business. Useful tools and strategies such as: brainstorming, mental maps, and connections between ideas can help you obtain new innovative ideas based on linking old options that exist individually.
4- Work to stimulate creativity
- Every time you see something useful or important and worthy of attention, record it. Capture it, write a few notes about it, or save it somewhere that helps you get there whenever you need to. This could be any discovery: a great and engaging advertisement, a distinct and smart menu to view the articles ... so it becomes much easier for you to go back to these references and review them at any time.
5- Choose small projects
- Most of the time, we believe that ideas must be enormous, colossal, stimulating a real transformation and capable of changing the entire world ... but sometimes, a small, simple set of ideas, less important matters, can be invested and make all the difference. The benefits of innovation are enormous, no matter the scope or scope. Ideas and small projects may help pave the way for the entrepreneur to reach bigger and more advanced ideas and projects, “little by little, you get to what is better and bigger”…
6- Stay away from the cell some time to renew your focus and strength
- For many of us, browsing the developments on cell phones and social media accounts is tempting and usually not disposable, but instead of being a slave to technology in this way, what do you think about enriching your brain with other sources of technology?
- In this way, the path of knowledge and experience will be greater and richer, and you will enjoy many benefits and advantages to keep your creativity significantly throughout the day.
7 tools to help you enjoy more innovation
1- Create a list of tasks and works
- You can divide a problem into parts or secondary stages, and this helps you to discover it and analyze it better.
- The first step you can take is to organize a list of responsibilities and tasks related to an issue.
- The second step is to analyze the positive and negative values of each feature or point, finally you make the necessary and necessary adjustments ... This technique and method really helps you to get innovative ideas while designing new projects and products.
2- Biomimetics
- And in it works to copy ideas and projects from nature to solve a problem that a person is exposed to. In nature, you can find many examples and you can verify the validity of many models and processes. These tips and techniques in creativity can be used to solve engineering problems, for example. The basic idea of this simulation is that vital systems and their various systems have evolved over the years and that is why they can be trusted.
3- Conduct a normal brainstorming session
- By this we mean conducting a reflection session and launching ideas among the team members. Gather a team member, post a problem on a board so that all participants in this session can see that board. Below, ask everyone to present their ideas and suggestions, the more ideas you have, the better. You can choose a member of the team to write these ideas. Finally, try to choose the points that won the majority opinion or consensus to focus on in the following stages.
4- Personal analogy
- This technique of creativity is based on the embodiment of things and things, whether they are vital or not, or the granting of an identity and a definition of concepts or matters. That is, from a practical point of view, it addresses a concept, works to materialize it, and gives it human feelings. So try to rely on the rendering method, and take advantage of the feelings and style of the link with the help of acting or photography.
- The next step is to relate the subjective style to the subject. Finally, you jot down the insights and notes you get.
5- Checklist of improvements
- This is a useful method and tool that helps you obtain innovative ideas, and is useful for analyzing an idea from ideas and preparing them for application. It is based on molding, modifying, improving, enhancing and analyzing potential glitches in a field, comparing that with the current situation, and finally obtaining a ready model that is useful in its simplest condition or as we call it in the English language Minimum Viable Product or MVP for short
6- Negative selection method
- This is a technique of innovation and is used to classify ideas. In it you review a problem to see what you can get there and accomplish from that. In the following, you classify the ideas into categories: “No” and “Maybe”, then you take all aspects and aspects on which the application of an idea is based, such as price, logistical matters… etc. Then your goal is to provide a summary of the best idea before it the greatest opportunity to be Accept it.
7- Six thinking hats technique
- It is a method of creativity and innovation that you use when you need different types and patterns of thinking. It is a very useful way to discover innovative ideas and choose the ones that best suit your policies.
- It has six colored virtual hats: black, white, green, red, yellow and blue, and it has multiple characteristics.
- The meaning of each color is explained to the person performing the test. In the end, each of these hats indicates a specific thinking style.
- It will analyze ideas, and focuses on evaluating factors such as price, control, benefits, obstacles, logical matters, feasibility factor ... etc.
Conclusion
The beginning may be the most difficult part at all, given that the options are many in front of you, but try to practice innovative thinking, break some rules, accept challenges, get out of the ordinary and renew your strength by moving away from your world even for hours, and you will see that you, slowly, come to ideas Innovative to achieve more success.